Equipment News 2nd Apr, 2019 by ukclubgolfer.co.uk
STOKE BY NAYLAND Hotel, Golf & Spa in Essex has announced that it will be offering free custom fitting as a new service for golfers ready for the 2019 season.
Professional staff at the club, which is home to two championship golf courses and is a host venue for the First Stage of European Tour Q-School, are keen to dispel common misconceptions associated with custom fitting.
Randall Daniels, Retail Manager at the golf shop at Stoke by Nayland and a certified custom fitter, said: “A lot of people think custom fitting is too expensive or is only for professionals, but that’s not the case at all.
“We fit a full range of golfers, from absolute beginners to PGA pros, as every single golfer can benefit from a custom fitted set of clubs. Plus, our custom fitting service is free of charge – you simply pay for the clubs!
“When you buy a club from the rack, which isn’t specifically designed for your height, grip and swing, then your body has to adapt to correct any problems, creating an uncomfortable swing that affects your ability to improve your game. Custom fitted drivers, for example, have been shown to increase ball speed, reduce spin rate and increase distance significantly.”
Daniels and his team employ traditional methods and state-of-the-art technology to design the perfect club for each individual in a process that takes just under an hour. Golfers are required to fill in a short questionnaire and provide a few measurements before their swing is studied using the on-site Foresight GC Quad Golf Simulator and a number of tools that monitor everything from face angle, launch angle, spin rate and ball speed.
The team will then use all this information to design a club that will be tailor-made by a manufacturer, which includes the likes of PING, Titleist, Callaway, Cobra and Mizuno.