Ladies Golf News    24th Oct, 2019 by


IT MAY HAVE have escaped your attention that Carly Booth won on the Ladies European Tour recently.

I mean that in the nicest way, it’s just that the mainstream media didn’t really give the Scottish star’s victory much attention.

Carly, a prodigy from a small town near Gleneagles, now has three wins to her name and is forging a growing presence on social media these days, which she’ll probably have to rely on in years to come because the LET isn’t going to do her any favours.

In the same week Rory McIlroy won the FedEx Cup and banked $15million for doing so, Booth’s victory saw her handed a cheque for £19,200.

Regardless of whether the LET is at fault – which it is, by the way – and ignoring the overwhelming influence and success of the PGA Tour, such a paltry sum handed out to a female sports star in this day and age is quite remarkable.

Ladies golf in Europe continues to suffer as it seems to operate in its own world. Their tournaments aren’t televised, as that would mean turning off the European Tour, which is never going to happen and, apparently, the LET don’t want TV coverage anyway. They’re focusing on YouTube, so we’re told.

The media continues to take the blame for the plight of women’s golf – but you would have to ask a number of high-profile brands why they choose not to sponsor ladies events. Problem is, nobody will like the answer.

I’d like to see the LPGA step in and take ownership of the LET, something I thought would happen when the Scottish Open became a co-sanctioned event. That would allow the ladies game to unite under one banner, a positive result for all.




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