European Tour and PGA Tour announce new "strategic alliance"

The European Tour and PGA Tour have today announced a significant new era for global golf with the announcement of a new strategic alliance.

The landmark agreement will see golf’s two major tours explore all facets of collaboration, working together on strategic commercial opportunities including collaborating on global media rights in certain territories.

This will come through part of an agreement which sees the PGA Tour acquire a minority investment stake in European Tour Productions (ETP), the European Tour’s Media Production company, which produces and distributes content internationally.

• Gordon Sherry shares career regrets

• "It's infuriating!" - Scots course hit by vandals

• England's courses get date for re-opening

The tours will also work in partnership on a number of other areas including global scheduling, prize funds and playing opportunities for the respective memberships. Further details of these areas will be announced in due course.

One element of the partnership which has been confirmed today is the fact that PGA Tour Commissioner Jay Monahan will take a seat on the board of the European Tour.

Listen!

"TIGER WOODS OWES ME MONEY!"

Keith Pelley, the chief executive of the European Tour, said: “This partnership is an historic moment for the game of golf and is a fantastic opportunity for both the European Tour and the PGA Tour to explore ways to come together at the very pinnacle of our sport and work in unison for the benefit of the men’s professional game.

“Today’s announcement is the formalisation of a closer working relationship between the Tours in recent years. It was one which was crystalised earlier this year when both Jay and I were part of the working group containing representatives of the four majors and the LPGA, a group which helped shape the remainder of the golfing calendar for 2020 during unprecedented times.

• WATCH: Pro hits 439-yard bomb at Joburg Open

• Is golf banned under Level 4 in Scotland?

“We shared the challenges of working through a year neither of us could have ever imagined and we found definite synergies in many areas of our respective Tours. That gave us the impetus to move forward together and arrive at this momentous announcement we are making today.”

Jay Monahan, Commissioner of the PGA TOUR, said, “We are thrilled to announce this further strengthening of our partnership with the European Tour, and we look forward to working together for the benefit of the men’s professional game and for golf fans around the world.”                                                                       


MORE TOUR NEWS


LATEST EQUIPMENT RELEASES

OTHER KEY WEBSITES

post big-plus
arrow Read More
Scottish Golf Courses View Courses Scottish Golf Courses

If you want to know where to play golf in Scotland, or find the best golfer-friendly accommodation to suit your tastes and budget, then scottishgolfcourses.com is the site for you.

post big-plus
arrow Read More
English Golf Courses View Courses English Golf Courses

If you are planning a game of golf in anywhere in England then you need look no further than English Golf Courses as we have a comprehensive listing of every single golf course and the very best in golfing accommodation.

post big-plus
arrow Read More
Welsh Golf Courses View Courses Welsh Golf Courses

Welshgolfcourses.com contains full details of EVERY golf course in Wales, from the most prestigious championship venues to the unheralded nine-hole ‘hidden gems’ that fly under the radar.

post big-plus
arrow Read More
Irish Golf Courses View Courses Irish Golf Courses

Irish Golf Courses, the internet home of Irish golf and the only website completely dedicated to providing all the information you need on playing golf on the Emerald Isle.