Report: UK golfers spent 'record amount' on equipment in July

The golf industry’s recovery from the COVID-19 lockdown has been given another boost with news of a new golf equipment sales record being set in the UK last month.

According to Golf Datatech, the industry’s leading independent market research firm for retail sales, consumer and trade golf trends, sales of golf equipment in the UK last month were the highest they’ve been since the company started tracking data in 1997.

July’s total ‘On and Off Course’ equipment sales of £41,278,170 bested the next two highest all-time highest sales months ever of May 2018 £35,545,810 and May 2019 of £34,495,860.

Of the eight equipment categories – balls, woods, irons, wedges, putters, shoes bags and gloves – only balls and shoes did not set all-time high monthly marks.

• Popov has LPGA exemption reduced

• US star haunted by Ryder Cup defeat

• Phil launches surprising new business venture

“Golf is surging through the COVID-19 pandemic, as it is the perfect outdoor social distancing recreational activity, and this is great news for retailers and PGA professionals alike in the UK,” said Golf Datatech partner Phil Barnard. “At the height of the summer golf season throughout the UK, golf equipment sales are booming, as evidenced by July’s best-ever sales month.

“Hard goods have fared especially well through retail channels. This is clear evidence that people are playing golf and spending money on equipment.”

Listen up!

WE NEED TO TALK ABOUT CHEATING IN GOLF

INTRODUCING BUNKERED GOLF BREAKS

Golf Datatech analysis also shows that average sales prices have been achieved in many categories, indicating that customers were purchasing at normal prices, rather than buying discounted stock.

• End of an era looms for European Tour duo

• Phil wins on Champions Tour debut

“July’s sales results were fantastic, considering everything that has transpired this year with the pandemic shutting down the golf industry,” said Barnard.  “While golf retail now finds itself 29% down in overall in year-over-year equipment sales, we see significant improvement as July 2020 sales were up 36.9% compared to July 2019.

“Hopefully the golf equipment market can maintain this upward trajectory and end the year in a stronger position than many had feared. These are very positive results for the golf trade and we’re excited to see the outcome of August sales which are already looking very positive.”

• To find out more, log-on to golfdatatech.com


MORE TOUR NEWS


LATEST EQUIPMENT RELEASES

OTHER KEY WEBSITES

post big-plus
arrow Read More
Scottish Golf Courses View Courses Scottish Golf Courses

If you want to know where to play golf in Scotland, or find the best golfer-friendly accommodation to suit your tastes and budget, then scottishgolfcourses.com is the site for you.

post big-plus
arrow Read More
English Golf Courses View Courses English Golf Courses

If you are planning a game of golf in anywhere in England then you need look no further than English Golf Courses as we have a comprehensive listing of every single golf course and the very best in golfing accommodation.

post big-plus
arrow Read More
Welsh Golf Courses View Courses Welsh Golf Courses

Welshgolfcourses.com contains full details of EVERY golf course in Wales, from the most prestigious championship venues to the unheralded nine-hole ‘hidden gems’ that fly under the radar.

post big-plus
arrow Read More
Irish Golf Courses View Courses Irish Golf Courses

Irish Golf Courses, the internet home of Irish golf and the only website completely dedicated to providing all the information you need on playing golf on the Emerald Isle.